The official website for the new anime adaptation of The IDOLM@STER game franchise began streaming the second 6-minute promotional video on Sunday. In the original Xbox 360 game, the player manages the careers of 10 aspiring Japanese idol singers as a producer. The new Summer 2011 television anime ties into The IDOLM@STER 2 game sequel, which shipped in Japan in February.

The official website also announced on Sunday that it is creating a "Real 765 Pro" project. The producers are offering the franchise's cast for real-world jobs such as narrating television programs, appearing at department store events, or acting as "campaign girls" for products — the same kind of jobs that the cast does within both the games and the upcoming anime.